Abasi Rosborough — Makers & Dreamers 2019

Abasi Rosborough
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Abasi Rosborough

Abasi Rosborough

Menswear Design Duo

In 2019, Abasi Rosborough designed their entire collection of tailored suiting in 3D, a process that drew major attention in the fashion world.

How was 2019 meaningful for you and your business?

ABASI: I look back and take stock of those dreams that I had 10 years ago. And it’s amazing to realize those in real life. We did that this year, which was incredible.

How did you land on Abasi Rosborough’s mission?

ABASI: Every experience I’ve had thus far has brought me to where I stand today. From being born a first generation Nigerian-American, to joining the US Army and finally studying Menswear Design in New York.

ROSBOROUGH: The first time I put on a suit in college, I didn’t like it, I didn’t feel like myself. I told myself I would never have a career where I had to wear a suit and tie. As I grew up and became more interested in design, I found that many people felt the same way.

I think when you’re speaking about identity, it’s important at this day and age with everything being enveloped in technology, there can be a bit of a coldness to it. And I think fashion, when it speaks to identity and it’s done right, still speaks to the individuality and there’s a warmth to it.

What inspires you?

ROSBOROUGH: We live in New York City, the greatest city in the universe, and I think when we walk outside, we’re inspired by everything, whether it’s architecture, transportation design, or communication design. It’s very important that our suit functions in different microclimates and situations, so New York City is like the testing and proving ground for us. And it’s also where we call home.

What are you most excited for in 2020?

ABASI: For the 2020 collection, we designed everything in 3D. And it’s a quantum leap forward in the design power that the designer has. It’s kind of like going from a sketchbook into a computer. Your ability to iterate quickly is incredibly powerful.

What’s your greatest achievement as designers?

ROSBOROUGH: Clients who come in and say, “I wore this for this event or this presentation and I felt more like myself than I’ve ever felt before,” that’s the highest compliment we get. Beyond any awards or anything else.